My editor wanted info cards our staff could hand out to readers to inform them about our new Seen on Scene photo galleries. This isn't what he had in mind, but I knew which company he'd use to have the cards made and my philosophy is that if you have the option to bleed? Bleed.
(Also, he liked them design and said he knew I'd take it and run with it anyway.)
The starburst pattern is to be reminiscent of a camera's flash. (You probably knew that.)