Art of Beer logo

The problem with waiting, oh, say, A YEAR since you designed a logo to blog about it is that I can no longer remember what the client told me she was looking for. She was pleased with the end result, though. (I just wish I could remember more of the process!) We were going for a crafty, arty feel. The ART of CRAFT BEER, y'know?

But we worked on this in fall 2014 for an event that took place spring 2015, so I couldn't unveil the logo at the time. And then I just forgot. Alas. I did find this note that I sent with prelim designs:

I like these circular messy backgrounds. The mess is reminiscent of creating and the circle is like the messy print that would be left by a bottle or glass.

It was fun to see the logo on promotional materials and little tasting mugs:

One of my logos in the wild

A photo posted by Laura Catoe (@damecatoe) on

Best indirect compliment I got on this logo: finding out somebody was berated for "stealing it." They were like "you can't just appropriate someone else's logo..." and were told "I didn't; I had Laura Catoe design this one." Good enough to assume it was thefted — nice.