Glencoe Jewelry

This ad is a redesign I did for Gadsden Style. It appears in the fall issue (on newsstands now). Below is the version of their ad from the summer issue:
It was too busy, the colors too garish. The editors asked if I could do a redesign that we could submit to the client. I pondered a little and decided that for the magazine, the most important selling points are that this store has a vast, in-town selection of bridal jewelry and that this is where Marvin Grier works now. (Grier Jewelers was a trusted, long-standing local business that closed a few years ago.)

This was the initial re-design we sent them. They liked it but wanted to use imagery of rings they actually have available.