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A Day in the Life logo



Renรฉ Day owns A Day in the Life and had a logo that she wanted refined and then applied to business cards, etc. Here's what she sent:



She loved the font but wanted to try a different sun, so I sent her these:



Once she was happy with the logo redesign, I sent her designs for a vertical & square business cards:



She went with the square and we ended up tweaking the vertical design into a banner.



Maps, charts & infographics



The other day, someone inquired whether I could do infographics and I was like "yeah, sure, let me go find an example... oh, I don't have ANY EXAMPLES."

So this isn't a post of anything I've worked on recently. I stopped by the Times and took screenshots of a smattering of maps, charts and infographics I made over the years. (I couldn't find any examples of more text-heavy ones. Those were usually for the Life&Times section and were on archive cds. If those cds turn up, expect another post for posterity like this one.)

Etowah Heritage Museum & United Way Roadmap



Earlier this year, I worked with Tami Brooks & Tourism on a brochure for Etowah Heritage Museum. They didn't have a logo, so we started with that. (When you get a chance to use arrowhead imagery, use it, amirite?)







For the United Way, they had seen a road map design they liked:



So we redesigned it for our local needs, changing to the United Way's color scheme.



Parades, posters and my wee posse



This year was the inaugural Memorial Day Weekend Boat Parade and tourism needed a logo, poster and a MAP. (Only exciting because for years, locator maps were my bread and butter at the Times. I hardly ever get to make a map anymore.)



There was a Gadsden High reunion this month and the committee wanted to honor all the classmates that have passed.



The background looks like we were going for sepia toned memories. But also, their school colors were orange and black.

And then, pictures of my two youngest that we will pretend is for their portraiture/aesthetic value but might just be because I sometimes miss mommyblogging...

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Other Side Ministries



Amy Brown was starting Other Side Ministries and needed some help here and there — like a portrait of herself. We met and wandered a bit downtown until we had one we liked.

A friend had made her a drawing of a boat with a net. (This is where I am TERRIBLE when it comes to Bible verses, because I think it's referencing an instance of being told to fish from the other side of the boat? You should probs ask Amy. :)



Anyway, she needed the drawing to be in vector (we tweaked it a little, can you see where?) and have some text added.



And then she needed a little help getting the WordPress theme set up for her site.



Now, this isn't because she needed an extra portrait in black and white, but just because I believe, when don't you need an extra portrait in black and white?

LockBox Hair Studio logo and business system



I designed the LockBox logo last summer with Kris sitting next to me, so I just kept clicking through font samples until we were both like "oh, that's nice." And then I found some scissors. Once he supplied me with an image of the building, I found and altered another cutting design for the other window.

Now, the trouble with choosing a "distressed" font is that I had to make a clean version for it to be cut out of vinyl for the windows.



I say "business system" because that's what we called it in Ms. C's class. Back then, a business system would be like a logo, letterhead and maybe envelope design. HA! These days, you need a website, social media icons, Facebook cover page, etc. But people still use business cards:







For the website, I picked a clean template and filled it with LockBox imagery and info:

Build A Better World logo



(Yeah, okay, this post was supposed to be LockBox stuff but that one will take forever and it's this or no update for the whole month!)

This year's Summer Reading theme is Build A Better World. Jaimie needed a one-color design for some stuff the Rainbow City library will get printed. She sent me some sketches of what she had in mind. I said why don't we start with more colors (she can use the full color version on the internet & in stuff she prints in-house) and then pare it down to one?

 
ETA: here it is on the program bags...


Logos & Layouts



So I'm not doing stellar with the blog updating. How about a periodical roundup? Here's a logo/FB cover/icon for Poetry In Motion. Because I like the sharing the process of how things come to be, these were the requests:

needs a logo and likes very clean, modern lines. Black, Grey and possibly Royal Blue...she originally said Navy.

She liked the idea of incorporating an ink pen. Fonts she likes are Arial, Lucida, and Grande. Fonts she hates are American Typewriter, Apple Chancery, Brush Script.

(You are never in danger of Brush Script or Apple Chancery with me, jsyk. But I do sometimes like the retro appeal of Typewriter fonts, so fair warning!)

This was another option I sent:



Haha, speech bubble, get it? (You get it.)

Rainbow City needed a logo for their recycling program & here is what I sent them:



They ended up using something else so I don't know what the final choice was.

I was stoked that I got to lay out the current issue of the Field Trip Field Guide. When Tami started that project, I wanted to be the one to do it but I was still with the City.



I've recreated some logos in vector, but there's no reason to share those and I did a business card design that it turns out the client wasn't allowed to use, so let's not put that out there. Waiting on a couple of things to be printed in order to share those better and hmmm, Lockbox should get its own post! Next time.

Gabbiano Designs



Karen Owen has been making these great diffuser necklaces for essential oils/perfumes. The problem she found was that people didn't know what they were, so she printed up a description but it was unwieldy for attaching:



So we met to see if I could design something smaller. I suggested a front and back business card size with room to punch a hole in the corner. When looking at her contact info, it was an email address and phone number. I asked her if she'd considered a Facebook page so she'd have somewhere to upload photos of her creations. (So now there is!)

I asked if she had a logo and she showed me these business cards she'd had made:



So I looked for that font and a similar feather and voila!





GIT'M and such



Three months? That's how long it's been since I updated? Sheesh. Okay, here's a little logo I made for the Geniuses In the Making Club.

Here's a sticker I made for a friend's production of Tartuffe.





Fanbows assembled a book of Rainbow Rowell fan art & she asked if I wanted to make something new to go in it & I'd never really made anything for Midnights, so...



Also in the past three months, I made my mommyblog private (the kids' friends are getting old enough to Google each other and Ben was like "how come my baby pictures are online?"). I went to the Advancing Women conference and while listening to presenters talk about work-life balance had to admit that mine was no longer super in sync. (This really kicked into gear in August once we had kids in two different school systems.)

A photo posted by Laura Catoe (@damecatoe) on


So. NEW VENTURE. I quit my job with the City so I can be, as Ben puts it "a home mom" or as Kris and I put it "self-employed." I can make my own hours doing graphic design from home and not worry when a kid is sick or two school systems have their spring break ON TOTALLY DIFFERENT WEEKS.

Huh, I think the first graphic I made for this new change is kind of appropriate then:



My last day with the City was December 1, so I will be home for the holidays. Which means I won't be at the Library for the Harry Potter Holiday Extravaganza that we'd cooked up and I that I had WAY TOO MUCH fun making buttons for...

I am a button-making menace #Fawkes #timeturner #maraudersmap #muggleborn

A photo posted by Laura Catoe (@damecatoe) on



Last round of Harry Potter buttons I swear #hogwartsismyhome

A photo posted by Laura Catoe (@damecatoe) on



Maybe it won't be another quarter of a year before I update? We'll see.